In a recent interview with Rebecca Morley from bikebiz, the Director of Golden Ride Niccolò Petroni shared how the company plans to stand out in the micromobility sector after the opening of its flagship store in London at Stratford Shopping Centre.

“Last year, a prominent study found that London was the 18th most polluted city in the world. This critical issue, combined with the Mayor’s pioneering plans for improving air quality and the early acceptance of dynamic tech-led sustainable micromobility solutions at the heart of many communities, naturally led us to London as our next destination following our Milan debut”.

Petroni establishes that Golden Ride’s distinct characteristics are its focus on customer service and how its products combine both efficiency and design, without sacrificing one or the other.

Read the entire interview on bikebiz.